Papaya Playa Project – Tulum, MX

An Oasis in Tulum nestled between the jungle and the beach. Papaya Playa is one of the most recognizable and sustainable properties in Tulum for adventurers and wellness seekers alike. The resort features 100 unique rooms, many of which have their own private plunge pools, as well as a beach club and restaurant that often features guest chefs to add a different flavor to the menu.

Objective

As an artistic and sustainable resort, Papaya Playa wanted to expand the public knowledge of aspects of the resort that would appeal to their ideal demographic and were not currently represented through their content. Creatrco worked with the resort on 2 different occasions and were tasked with a few objectives.

1. Create a promotional video to bring awareness to guest chef
2. Shoot the new dishes the restaurant was planning to add to their menu
3. Create a series of engaging short-form videos designed to showcase the unique spaces and activities at the resort.
4. Create new assets showcasing the pool areas and beach club

Impact

In our 2 stints with the resort, we successfully captured images of over 15 new dishes, as well as lifestyle content throughout the resort that is still featured on the resort’s website and social. Our content is consistently in the top-performing posts of the entire account and has helped aid the growth of the brand, not only through awesome-looking visuals but also by bringing awareness to previously underrepresented aspects of the resort experience.

Services

• Lifestyle Photography
• Short Form Video
• Drone Photography
• Creative Direction
• Production