Westin Hapuna Beach Resort – Big Island Hawaii

Nestled along the beautiful Kohala Coast on the big island of Hawaii, the Westin Hapuna is any traveler’s dream. The resort features 2 pools including a 6,800 sw ft. family pool, 4 restaurants featuring locally grown ingredients and flavors flavors and some of the most beautiful coastlines in all of the islands.

Objective

Westin was launching a new marketing initiative: Move Well, Eat Well, Sleep Well. The message was meant to attract active travelers interested in not only the typical resort experience but also the wellness options available to them during their stay. Some key elements the property wanted to highlight were the on-property garden and restaurants, the new workout facility, room upgrades, and excursions.

Impact

Creatrco created a series of images as well as a 2.5 min hero video to be used on in-room televisions throughout the property. We also created a 60-second cutdown of each of the 3 pillars for use on various ad campaigns. The images we created have consistently performed above page average for the property. Ultimately, CreatrCo’s content has helped the property showcase its wellness offerings in a fresh and exciting way.